Chinese soap brand OMO wanted a viral element that would engage moms for the Chinese New Year. I conceived and scripted an animated viral video card that told a funny, touching story of a Young Bunny and Momma Bunny (this was going into The Year of the Rabbit), trying to assemble a perfect holiday celebration, meeting a variety of humorous Chinese Zodiac characters as they go. 

Users could personalize the video card by inserting their families' faces into key characters, then share the card with friends and family.